YouTube as a Search Engine
YouTube is the 2nd largest search engine on the internet. It has 3 billion searches per month, YouTube's search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined. YouTube processes more than 3 billion searches a month, 100 hours of video are uploaded every minute. 37% of all mobile internet traffic belongs to YouTube. There are more than 31 million YouTube channels out there.
YouTube Optimization
If you are not found on the first pages of recommendations then don’t worry getting found is easy if you follow the below steps:
Understand what people are looking for
Take advantage of character limits
Keywords
Understand what people are looking for
Before creating a video understand and make a complete research on what people are in search. When you randomly create a video which people are not interested in and upload in your channel and people are not search for that content then is of no use its just waste of your time.
When you are creating a video with a content which people are looking for then there is a chance of finding your videos in search.
Take advantage of character limits
Most of the You Tubers upload videos of same content with relevant title. Use limited characters for title, description and playlist description.
Title
Use character limit of 100 for your title. See the titles of other successful videos make an idea for your video content and don’t be afraid to include your company name.
Description
Character limit should be of 5000. In your video description include the details of your videos use keywords for descriptions include the details of what your video is about.
Playlist Description
Character limit: 5000 words. Create a playlist add the videos which has related contents in one playlist and give a description to it which includes a meaning or related words for the contents in playlist.
YouTube is more popular than Google for kids and teenagers. So how’s this possible? let us see:
Music: Teenagers look for music in YouTube for hours in a day. According to the IFPI Global Music Report 2018, YouTube is the dominant streaming platform in the worldwide music business. They state that an estimated 46% of all music streaming listening time was done on YouTube. More music is played on YouTube because when it comes to music in YouTube people are not just listening the music in audio but instead they can hear music along with watching video. This gives more interest in teenagers.
Entertainment : So Teenagers not only watch music on YouTube apart from that teenagers watch lot of beauty, entertainment and also cooking videos which has brought more interest in teenagers in recently in this pandemic year.
YouTube is free
The most important thing is no need to pay for watching videos in YouTube. All you need is a android mobile with wifi connection. Most of the users watch YouTube in Smartphone and Smart TV. You can even download videos and watch it whenever and wherever you are.
Different categories of videos on YouTube
Technology has improved a lot. People learn new things and teach different and new ideas in the form of videos on YouTube. When it comes to Technology the main point is YouTube where billions of people are active in. There are different categories of videos on YouTube which are useful for people in all ages. Let us see those categories one by one
Beauty
Cooking
Kids Channel
Entertainment
YouTube Statistics
Total Number of Monthly Active YouTube Users |
2 billion (source) |
Total Number of Daily Active YouTube Users |
30 million (source) |
YouTube TV Paying Subscribers |
1 million (source) |
Average Mobile Viewing Session |
40 minutes (source) |
Number of Videos Watched Per Day |
5 billion (source) |
Number of mobile YouTube views per day |
1 billion + (source) |
Hours of Videos uploaded per minute |
500 (source) |
More than 16 % of YouTube search traffic comes from US.
51% of YouTube users say they visit the site daily.
70% of YouTube watch time comes from mobile devices.
YouTube services are available in more than 100 countries in 80 languages.
YouTube has 265 million active users in India.
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